Joeli founded Pregnant Then Screwed in 2015 after her own experience of pregnancy discrimination. She writes for the Telegraph, is the winner of the Northern Power Women Agent for Change award, is an Amnesty International Human Rights Defender and a member of the United Nations Working Group: Women’s Human Rights in the Changing World of Work. In January 2021 she took the Government to court for indirect sex discrimination due to the way self employed mothers were being financially penalised by the income support scheme. Her debut book: ”Pregnant Then Screwed: The Truth about the Motherhood Penalty, and how to fix it’’ was published by Simon & Schuster on the 4th March 2021